The history of Den Gamle Fabrik

"Strawberry cellar"
The Danish Selection brand was established in 1834 by the "Strawberry cellar" - which at that time was located in Copenhagen on the very famous 'Strøget', which is the world's longest pedestrian street

The "Strawberry basement" was the place where people from Copenhagen and the provinces came to buy carefully picked, fresh, berries and fruits. In an adjacent summer restaurant the customers could buy coffee, tea, homemade ice cream, fruit desserts and layer cakes.

The original recipe
After 1922 the summer restaurant began to stay open all the year round - serving strawberries and cream when in season and stewed fruit with thickening and cream at other times. In the following years a jam factory was established, in which jam was produced and sold in old-fashion jam jars with brown and white labels - just like today.
The production consisted of a very gentle handling of the berries in open kettels, according to the "strawberry cellar" original recipe - a production method which is reflected in today's jam manufacturing proces.   
From 1979 'The Danish Selection' has been used as a trade mark for the popular jam.

Tasty Products
In the summer of 1993 Beauvais Ltd. took possession of The Danish Selection brand, which today covers different types of products: Jam, jam with liquor, Lingonberry jelly, cherry sauce, dessert cherries and fruit syrup (since 1999). In 2003 Beauvais ltd. was the first manufacturer to introduce jam in plastic bottles.
Today the production facilities have been moved and are located in the northwestern part of Zealand in the town of Svinninge.

Like in the old days
Jam from The Danish Selection is still produced in open kettels just as it was in the old days. The jam is produced without boiling and is then carefully poured into jam jars. Due to this procedure the finest ingredients keep their natural taste, and the berries and fruit pieces are best preserved. 


How we produce our fruit spread